Stix talks the music business + Pussy Melters with Inc. Magazine!

“…smart artists do what smart entrepreneurs do: find ways to expand their revenue streams.

Sometimes that works out well. Sometimes it doesn’t. And sometimes a band will take what seems like a business disaster…and turn it into a triumph.

Case in point: Steel Panther, the glam metal band that has thrived for decades by turning the hair-band lifestyle, as Nigel Tufnel would say, up to 11.

Profane yet funny lyrics? Check. Over-the-top stage personas? Check. Hairspray by the truckload? Check. Great albums? Check. Hugely entertaining live shows? Check.

Think of Steel Panther as the Howard Stern of metal: They may say and play outrageous things, but somehow it’s OK because, at heart, you know they’re good guys–they’re equal opportunity offenders whose greatest delight seems to be poking fun at themselves.

But don’t be fooled: Scratch the surface of all that hairspray, spandex, and humor and you’ll find four exceptional musicians.

Like Satchel, the band’s lead guitarist. Satchel worked with guitar pedal maker TC Electronics to create a guitar effect called–well, if you want to know what it’s called, since like all things Panther it’s also NSFW, go here. (For the purposes of this article we’ll call it “PM.”)

The PM was a toneprint, software you can upload to an existing pedal. (Think of a toneprint as analogous to an app for a mobile device.) In this case, the software replicated Satchel’s guitar tone.

And while it created a cool sound, the PM didn’t take off.

Then Jessica Fennelly saw the PM on the TC Electronic website and, “shocked by the poor marketing decision,” started a petition dubbing the pedal “offensive”, “extremely vulgar,” and “obviously sexist.” Some thousands of signatures later, TC Electronics apologized and pulled the toneprint from its website.

What happened next? To find out, I talked with drummer Stix Zadinia (say the name slowly and: yep), a very nice and very smart guy who now ranks high on my list of Top 5 People I Would Like to Have a Beer with. (And I don’t even like beer.)”

Read Stix full interview HERE: Inc. Magazine – This Metal Band Turned a Firestorm Over a Politically-Incorrect Product Name Into a Thriving Venture